Monday, July 14, 2008

iPhone 3G Released, Sales Skyrocket



Apple’s iPhone 3G launch didn’t go quite as expected. Customers across the globe had problems activating the beloved smart phone with the Apple network, and as many have probably guessed this did nothing to overall sales.

The problem started when consumers were told that stores would not activate the phone that they had go home and do it on their own due to overloaded servers and the long wait incurred with activating in-store. In weeks previous Apple made it clear that this generation would be different than the other iPhones and activation would only happen at retail locations. Along with this confusion came iTunes network problems. When customers tried activating at home, as they were told to do so, many faced network problems associated with a new release of iTunes. And the lines at the stores were only getting longer. As the day went on, those waiting at stores for their iPhone were welcomed to a few shows such as a boxing match at one AT&T store featuring customers who thought it would be a good idea to skip in line. Still though, Apple projects iPhone sales to top around 13 million this year and to come close to 45 million by next year.

In the days to come we will no longer hear about the problems that plagued the iPhone upon release but about the wonderful things you can accomplish with an iPhone at your side. “Pick one up when you’re heading out the door and see how many great opportunities come landing at your feet!” they’ll say; but I know I can go outside without an iPhone and still have a great time. Can you?

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